Satanhateslife.com

Driving by a billboard you read, "I was robbed at lifechurch.tv." It is meaningless to those who have not met lifechurch.tv, but the buzz created by "robbed" and "church" in the same sentence is creating a congestion of web traffic and exposing Lifechurch.tv to a brand new audience. In my opinion this is innovation and redeeming creativity at its finest.

Read this post at Life's blog to see some of the resistance they encountered--even in Vegas! Great job to the creative team in OKC.